Three students looking at a computer monitor attached to the wall
BSc (Hons) Available in Clearing

Business with Marketing

Build up your business acumen and become a qualified marketer to get the edge on the competition.

Start date
September 2025
January 2026
Location
Cambridge
Duration
3 years
UCAS course code
N502

Start date
September 2025
January 2026
Location
Cambridge
Duration
4 years with foundation
UCAS course code
N504

Start date
September 2025
January 2026
Location
Cambridge
Duration
4 years with placement
UCAS course code
N503

You have the option to study this course as an accelerated degree over two years. You’ll study the same modules as students taking the standard BSc (Hons) degree, but sometimes in different years and/or in a different order.

1st

in the East of England for undergraduates employed as managers, directors or senior officials.

Source: GOS

If you want to gain practical business and marketing experience and stand out from the crowd, this is the degree for you.

You’ll learn foundational concepts of business management alongside specialised knowledge in marketing, covering marketing strategies, consumer behaviour, brand management, digital marketing techniques, and more.

As this course is part of the CIM Graduate Gateway programme, you’ll have the unique opportunity to gain a professional qualification or award while you study.

Logo: THE Awards 2023
 

Study at an award-winning university

We were named Times Higher Education University of the Year 2023. We've also been awarded a Gold rating in the Teaching Excellence Framework – a reflection of the outstanding education we offer our students.

Careers

The world of business never stands still and our BSc (Hons) Business with Marketing degree course is no different. Learning up-to-the-minute skills and knowledge as you study with us, there is a major focus on practical, hands-on learning to get you set up for a career in business.

You’ll have opportunities to gain a professional marketing qualification or award, take an optional placement year, and study abroad for a semester.

Graduation doesn’t need to be the end of your time with us, of course. You might decide to stay at ARU and study for a Masters such as our Marketing MSc or our renowned Master of Business Administration MBA. With our Alumni Scholarship, you’ll even get 20% off your fees as an ARU graduate.

Teaching and modules

Our first-year modules are designed to develop the knowledge you already have, and give you a broad understanding of the key concepts of business and organisational management.

In years 2 and 3, you’ll turn your focus to specialist marketing knowledge and skills as you learn about consumer behaviour, retail and experiences, and advertising. At the same time, you’ll continue to build your more general business know-how.

Finally, you’ll complete your major project, where you’ll work in an interdisciplinary team to address a current, complex business issue.

Modules are subject to change and availability, and may vary by location. If you have the choice of optional modules, these are indicated with a *.

Year 1
  • Digital Business and Principles of Marketing
  • How to do Business
  • Financial Environment and Analysis
  • International Business and Market Dynamics
  • Organisational Behaviour and AI (Future of Work)
  • Into ARU
Year 2
  • Understanding the Consumer
  • Retail and Experiential Marketing
  • The Entrepreneurial Journey
  • Project Management and Implementation
  • Ruskin Module (15 credits) *
Year 3
  • International Business Strategy and Practice
  • Sustainability and Responsible Business
  • Marketing Communications
  • Undergraduate Major Project
Module details

To prepare you for university study, you can take a foundation year at the start of this course. Find out more about foundation years.

Year 1
  • Foundation in Business
Module details

You can choose to take an optional placement year as part of this course. Placements typically happen in Year 3, and your course will take four years overall. Find out more about placement years.

Placement year
  • Work placement
Module details

You have the option to study this course as an accelerated degree over two years. You’ll study the same modules as students taking the standard BSc (Hons) degree, but sometimes in different years and/or in a different order.

Facilities

As a Business with Marketing student, you can expect the following:

  • fast-track to a professional Chartered Institute of Marketing qualification with our CIM Graduate Gateway programme
  • industry-specialist lecturers with a wealth of practical experience, teaching you in a supportive and encouraging environment
  • active collaborative learning which includes digitally supported learning with online screencasts providing background material to support face-to-face discussion

Take a guided tour and meet our students.

Entry requirements

Fees and funding

Apply for Business with Marketing

Clearing places available

UK students, apply through Clearing for a September 2025 start

UK students

Call our Clearing line

01245 686868

UK students

Apply through UCAS for 2026

International students

Apply direct

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