Build up your business acumen and become a qualified marketer to get the edge on the competition.
You have the option to study this course as an accelerated degree over two years. You’ll study the same modules as students taking the standard BSc (Hons) degree, but sometimes in different years and/or in a different order.
in the East of England for undergraduates employed as managers, directors or senior officials.
Source: GOS
If you want to gain practical business and marketing experience and stand out from the crowd, this is the degree for you.
You’ll learn foundational concepts of business management alongside specialised knowledge in marketing, covering marketing strategies, consumer behaviour, brand management, digital marketing techniques, and more.
As this course is part of the CIM Graduate Gateway programme, you’ll have the unique opportunity to gain a professional qualification or award while you study.
Study at an award-winning university
We were named Times Higher Education University of the Year 2023. We've also been awarded a Gold rating in the Teaching Excellence Framework – a reflection of the outstanding education we offer our students.
The world of business never stands still and our BSc (Hons) Business with Marketing degree course is no different. Learning up-to-the-minute skills and knowledge as you study with us, there is a major focus on practical, hands-on learning to get you set up for a career in business.
You’ll have opportunities to gain a professional marketing qualification or award, take an optional placement year, and study abroad for a semester.
Graduation doesn’t need to be the end of your time with us, of course. You might decide to stay at ARU and study for a Masters such as our Marketing MSc or our renowned Master of Business Administration MBA. With our Alumni Scholarship, you’ll even get 20% off your fees as an ARU graduate.
Our first-year modules are designed to develop the knowledge you already have, and give you a broad understanding of the key concepts of business and organisational management.
In years 2 and 3, you’ll turn your focus to specialist marketing knowledge and skills as you learn about consumer behaviour, retail and experiences, and advertising. At the same time, you’ll continue to build your more general business know-how.
Finally, you’ll complete your major project, where you’ll work in an interdisciplinary team to address a current, complex business issue.
Modules are subject to change and availability, and may vary by location. If you have the choice of optional modules, these are indicated with a *.
To prepare you for university study, you can take a foundation year at the start of this course. Find out more about foundation years.
You can choose to take an optional placement year as part of this course. Placements typically happen in Year 3, and your course will take four years overall. Find out more about placement years.
You have the option to study this course as an accelerated degree over two years. You’ll study the same modules as students taking the standard BSc (Hons) degree, but sometimes in different years and/or in a different order.
Lecturer in Marketing and Strategy School of Management Course Director Faculty Race Equality Lead
Deputy Head of School MET
Lecturer in Entrepreneurship and Strategy
Senior Lecturer
Associate Professor
Senior Lecturer
As a Business with Marketing student, you can expect the following:
UK students, apply through Clearing for a September 2025 start
Call our Clearing line
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